Influencers

Influencers

We use Influencers or Key Opinion Leaders (KOLs) to spread the word about your products or services.

We have an extensive and varied list of KOLs. We select and match your unique product or service with a preferred Influencer.

There are three types of KOLs who we work with: large media organisations that reach very large but generalised audiences; medium sized businesses that reach very particular audiences (students, tourists, etc) and individual Influencers who have built followers around their unique content area. Just because they have large followings doesn't mean that they are right for you - it may be preferable to partner with individual Influencers who have a smaller number but more engaged followers. We do the matching to ensure marketing success.

These KOLs may be using a variety of Social Media platforms - WeChat, Weibo, Little Red Book or TikTok. Again, we select the platform appropriate to your requirements.

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