You no doubt have your own website that presents and features your products or services. But, it is not sufficient to have this site in English. This is particularly the case if you are associated with the Australian tourism industry and want to attract Chinese visitors.
Some businesses try get around this by just translating their English language content into Chinese. However, this is NOT sufficient. Translations alone will not convey the product's or service's emotional relationship to engage Chinese customers.
Your content will need to be written with Chinese customers in mind.
Binary Blue China Connect has expert copywiters to transform your website content.