It's no good attempting to market products to China without being BRAND READY.
This means, at a minimum:
- that your English language website has been correctly copy-written into Chinese, with aesthetically appropriate illustrations.
- that all merchanise logos, labels, ads, promos, banners, etc are translated into Chinese.
- that you have an official WeChat account.
These minimum requirements ensure that your brand is trustworthy.
Download more information about being Brand Ready.