Brand Ready

Brand Ready

It's no good attempting to market products to China without being BRAND READY.

This means, at a minimum:

  • that your English language website has been correctly copy-written into Chinese, with aesthetically appropriate illustrations.
  • that all merchanise logos, labels, ads, promos, banners, etc are translated into Chinese.
  • that you have an official WeChat account.

These minimum requirements ensure that your brand is trustworthy.

Download more information about being Brand Ready.

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