More about China

It's easy from afar to think of China as one big country. It's not. As the map attests, it's made up of many regions, each with their own history, culture, language, natural resources and economic development.

Most importantly, there is still marked wealth and income disparity between different regions.

For instance, the top five markets including Guangdong, Jiangsu, Zhejiang, Shanghai and Beijing have 16.9% of the country’s population yet accounted for 33% of national retail sales. Consumers in these markets have become increasingly well off and sophisticated.

Therefore, when we are thinking of marketing to China, we need to be thinking of regions, or at least, the cities that belong to the different regions.

Strengths and weaknesses of WeChat

There are 700 million monthly active WeChat users. 55% of them have more than 100 friends. This represents a very large connected community, and is therefore very attractive to businesses seeking to market their brands and products to Chineses people. But, what are the strengths and weaknesses in using WeChat? Strengths One to one communication capabilities. Does…
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Strengths and weaknesses of Weibo

Weibo (China's Twitter) is the social media channel used by Chinese people, here in Australia and in China. (Access to Twitter is not available in China.) So, let's consider the strengths and weaknesses of the system from an Australian business perspective. Strengths It is a one-to-many communications system. It has a very large number of users…
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Why you can’t market by just translating your social media

It is essential that you go the distance and recruit a specialist in Chinese languages if you want to successfully communicate with  Chinese people through your social media. We share three arguments for engaging a copywiter, which we have derived from experience. Argument 1: Chinese language is full of ambiguity. Chinese language is full of ambiguity. Words can change…
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