Blog

Expanding Chinese middle-class is your market

The Chinese middle class is expanding rapidly according to the latest reports. These are the people who are looking for safe, quality Australian products and services. The first significant report was on latest growth figures. The news is that China's economy grew faster than expected in the June quarter 2017 as industrial output and consumption…
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New York Times take on WeChat

The New York Times recently produced a video article about WeChat. They do not deal with the marketing opportunities of WeChat, but they give an insight into the versatility of the app. Of course, their concern about centralised data collection is predictable, as if with large internet systems in the US, such as Google and…
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Alibaba comes to town

Alibaba, the company behind giant online store, Taobao, has set up shop in town, literally. At the Mercure in Albert Park on a humid Melbourne day, it staged its first event - an opportunity for brands to expose their wares to potential buyers. Binary Blue China Connect was there. It's an interesting business model. In…
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Understanding WeChat

Although we would like to think so, WeChat is like no other comparable (western) social media system. It's wrong, for instance, to compare it to Facebook or Twitter or even a typical website, but as social media, it can be used as a powerful marketing tool. WeChat started in China back in 2011 as a…
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