Blog

Strengths and weaknesses of Weibo

Weibo (China's Twitter) is the social media channel used by Chinese people, here in Australia and in China. (Access to Twitter is not available in China.) So, let's consider the strengths and weaknesses of the system from an Australian business perspective. Strengths It is a one-to-many communications system. It has a very large number of users…
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Why you can’t market by just translating your social media

It is essential that you go the distance and recruit a specialist in Chinese languages if you want to successfully communicate with  Chinese people through your social media. We share three arguments for engaging a copywiter, which we have derived from experience. Argument 1: Chinese language is full of ambiguity. Chinese language is full of ambiguity. Words can change…
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What Chinese tourists want

Visitors from China and Hong Kong have overtaken Kiwis as Australia's biggest market, with nearly 1.4 million visitors over the year to May, according to the Bureau of Statistics. They collectively shelled out a record $8.9 billion over the year to March, up nearly 40 per cent. But, Australian businesses remain in the dark about what Chinese…
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What you need to learn from UNIQLOs use of Weibo

Learning from UNIQLOs use of Weibo Uniqlo opened their first store in mainland China in 2002, and since then has expanded rapidly to have more than 200 stores. The Japanese casual clothing brand has been building its social media reach since then. In 2016, Uniqlo achieved more than 5 million followers on Weibo, an astronomical…
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