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2018 : Chinese consumers will continue to spend

Consumer spending is likely to remain robust in China in 2018. The continuing consumer boom is supported by rising disposable incomes, the continued process of urbanisation and sizeable wealth accumulated from property. Millennials, defined as people born after 1985, are the drivers of the consumption boom. They are particularly interested in higher-end clothing, cosmetics and perfume, as well…
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China’s spectacular ecommerce growth

Australian companies wanting to sell products online to China should feel very reassured by the latest ecommerce statistics. The graphs below illustrate how Chinese ecommerce has expanded and the use of mobile phone technology for payments (2016). According to McKinsey’s data, China already has 42 per cent share of the world’s e-commerce transactions, processing US$790 billion…
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Tourism: The importance of being Brand Ready

The number of Chinese people visiting Australia was expected to increase to 3.3 million by 2026, up from the 1.2 million last year who spent a total of $9.2bn. According to a recent seminar held by the Australian Chinease Business Council, Ms Nicki Kenyon, General Manager – Consumer Markets, Visit Victoria, made the point that…
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Ignore the noise – focus on connecting

We have had a lot of noise about China and its political intentions of late - most of it based on ignorance. China is by far Australia's main trading partner, and more than a third of international students studying in Australian universities and colleges are from China. There is a huge demand in China for Australian…
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