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What Chinese tourists want

Visitors from China and Hong Kong have overtaken Kiwis as Australia's biggest market, with nearly 1.4 million visitors over the year to May, according to the Bureau of Statistics. They collectively shelled out a record $8.9 billion over the year to March, up nearly 40 per cent. But, Australian businesses remain in the dark about what Chinese…
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What you need to learn from UNIQLOs use of Weibo

Learning from UNIQLOs use of Weibo Uniqlo opened their first store in mainland China in 2002, and since then has expanded rapidly to have more than 200 stores. The Japanese casual clothing brand has been building its social media reach since then. In 2016, Uniqlo achieved more than 5 million followers on Weibo, an astronomical…
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Connect to China

We specialise in reaching Chinese customers. Our objective is to attract and engage them using popular and relevant social media channels. We research and devise marketing strategies that utilise the full range of media content. We use young and dynamic content creators who specialise in photography, illustration, copywriting and videography. We match their cultural and aesthetic style with the special requirements of your business.…
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