Blog

Understanding WeChat

Although we would like to think so, WeChat is like no other comparable (western) social media system. It's wrong, for instance, to compare it to Facebook or Twitter or even a typical website, but as social media, it can be used as a powerful marketing tool. WeChat started in China back in 2011 as a…
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Opportunities 2: Alpine Valley wines

Despite the wonderful wines being produced in the Alpine Valleys, as a region it doesn't have the brand recognition that King Valley, Rutherglen, Yarra Valley and Mornington Peninsula have. Binary Blue China Connect visited the region to taste the wines and to check out the opportunities for sales to the Chinese market. As we reported…
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What Chinese tourists want

It's wrong to believe that Chinese tourists travel in groups in huge tourist buses. They don't. Nine out of ten Chinese now travel independently, driving themselves around. The good news is that Australia is the second most popular destination in the world so far as the independent Chinese traveller goes. Australia is viwed as safe…
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Opportunities 1: Victorian tourism

Victorian regional centres are missing out on the Chinese tourist boom. Binary Blue China Connect recently toured the Alpine Valleys (including Beechworth, Mytleford and Bright) to discover its capacity and offering for the Chinese tourist. It's a gorgeous and historical area with a wonderful array of attractions, from vineyards, bicycle riding (the Mountain to Murray…
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