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More than ever Chinese students enrolling

More students from overseas are enrolling in Australian tertiary courses than ever before and in 2016 a new record was reached. According to the Commonwealth Education Department, there were 554,179 full-fee paying international students in 2016, an increase of more than 10 per cent on the previous year. The dramatic growth in the number of enrolments of…
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Expanding Chinese middle-class is your market

The Chinese middle class is expanding rapidly according to the latest reports. These are the people who are looking for safe, quality Australian products and services. The first significant report was on latest growth figures. The news is that China's economy grew faster than expected in the June quarter 2017 as industrial output and consumption…
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New York Times take on WeChat

The New York Times recently produced a video article about WeChat. They do not deal with the marketing opportunities of WeChat, but they give an insight into the versatility of the app. Of course, their concern about centralised data collection is predictable, as if with large internet systems in the US, such as Google and…
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Alibaba comes to town

Alibaba, the company behind giant online store, Taobao, has set up shop in town, literally. At the Mercure in Albert Park on a humid Melbourne day, it staged its first event - an opportunity for brands to expose their wares to potential buyers. Binary Blue China Connect was there. It's an interesting business model. In…
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