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Tourism: The importance of being Brand Ready

The number of Chinese people visiting Australia was expected to increase to 3.3 million by 2026, up from the 1.2 million last year who spent a total of $9.2bn. According to a recent seminar held by the Australian Chinease Business Council, Ms Nicki Kenyon, General Manager – Consumer Markets, Visit Victoria, made the point that…
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Ignore the noise – focus on connecting

We have had a lot of noise about China and its political intentions of late - most of it based on ignorance. China is by far Australia's main trading partner, and more than a third of international students studying in Australian universities and colleges are from China. There is a huge demand in China for Australian…
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Citrus a big winner in China

According to the Age report (27/11), Sunraysia citrus has had a China windfall. We remember not so long ago when citrus growers were pulling out their trees because the South American citrus juice competition had completely devastated the local market. Well those growers who hung in there are now reaping the benfits due to expanded…
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More projections on China growth

We reported recently that China was on a path to become the largest economy certainly by 2030. The Australian Government has just released its 2017 Foreign Policy White Paper. Below is a chart showing the current and projected economies of key countries. This is an indication of the great opportunities for Australian businesses to get their products into the…
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