Blog

New York Times take on WeChat

The New York Times recently produced a video article about WeChat. They do not deal with the marketing opportunities of WeChat, but they give an insight into the versatility of the app. Of course, their concern about centralised data collection is predictable, as if with large internet systems in the US, such as Google and…
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Alibaba comes to town

Alibaba, the company behind giant online store, Taobao, has set up shop in town, literally. At the Mercure in Albert Park on a humid Melbourne day, it staged its first event - an opportunity for brands to expose their wares to potential buyers. Binary Blue China Connect was there. It's an interesting business model. In…
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Understanding WeChat

Although we would like to think so, WeChat is like no other comparable (western) social media system. It's wrong, for instance, to compare it to Facebook or Twitter or even a typical website, but as social media, it can be used as a powerful marketing tool. WeChat started in China back in 2011 as a…
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Opportunities 2: Alpine Valley wines

Despite the wonderful wines being produced in the Alpine Valleys, as a region it doesn't have the brand recognition that King Valley, Rutherglen, Yarra Valley and Mornington Peninsula have. Binary Blue China Connect visited the region to taste the wines and to check out the opportunities for sales to the Chinese market. As we reported…
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