meet us

  • Xinyi (Cindy) Wang

    Cindy Wang  joins our team as the media communications creative. Cindy completed a Masters of Media (RMIT…

  • Reece Lamshed

    Reece has many years’ experience in a variety of roles across all media - as a manager…

  • Olivia Zhang

    Olivia grew up in south western China where she was inspired by the landscape to pursue her…

  • Mowen Bai

    Mowen came to Australia from China to study when she was 16. Her family still live in…


why us?

We commenced in 2016 with a clear focus of providing advice and marketing tools to Australian small to medium sized businesses that want to expand their markets into China. We understand the budget and resource issues involved when considering this new and exciting market, and work collaboartively to resolve them.

We have a dynamic team that understands modern China and the use of digital channels to successfully market brands and products. We recruit content specialists depending on the size and focus of the marketing project, who are managed by our core team.

Binary Blue began in 1996 with the onset of the Internet creating content for websites, communicatipon systems, elearning resources, blogs and social media for a wide range of organisations.

We now focus our expertise and energy on successfully connecting Australian businesses with the Chinese market.       Read More


Here are some of the clients Binary Blue has worked with.

Robina Group, Australian Groceries Direct, Winehoptours, ZaneRobe, Eye Laser Specialists, ABC, RMIT University, City of Melbourne, Victorian Department of Education and Training, Live Performance Australia, AIRAH, Centre for Advanced Journalism, Australian Insititute of Family Studies.