meet us

  • Lin Mengru

    Lin comes from Guangzhou China. She completed a Finance and Accounting degree in China and worked for HSBC…

  • Xinyi (Cindy) Wang

    Cindy Wang  joins our team as the Social Media Creative. Cindy completed a Masters of Media (RMIT…

  • Reece Lamshed

    Reece has many years’ experience in a variety of roles across all media - as a manager…

  • Olivia Zhang

    Olivia grew up in south western China where she was inspired by the landscape to pursue her…

  • Mowen Bai

    Mowen came to Australia from China to study when she was 16. Her family still lives in…


why us?

We commenced in 2016 with a clear focus of providing advice and marketing to Australian small to medium sized businesses that want to expand their markets to Chinese people. We understand the budget and resource issues involved when considering this new and exciting market, and work collaboratively with you to resolve them.

We have a dynamic team that understands modern China and the use of digital channels to successfully market brands and products. We recruit content specialists depending on the size and focus of the marketing project, who are then managed by our core team.

Binary Blue began in 1996 with the onset of the Internet creating content for websites, communication systems, elearning resources, blogs and social media for a wide range of organisations.

We now focus our expertise and energy on successfully connecting Australian businesses with the Chinese market.       Read More


Here are some of the clients Binary Blue has worked with.

Robina Group, Australian Groceries Direct, Winehoptours, ZaneRobe, Eye Laser Specialists, Marlu Wine Club, ABC, RMIT University, City of Melbourne, Victorian Department of Education and Training, Live Performance Australia, AIRAH, Centre for Advanced Journalism, Australian Insititute of Family Studies.